The "LET YOUR SENSES RUN WILD" Campaign for 2013 allows show goers to discover each of the Five sense Taste, Hear, Touch, See and Smell all at one location.
SMELL
With Fresh Pies baking and cakes cooking, COON cheese sandwiches made fresh to order, crumpets with home and or jam, The smells of the show overwhelm you senses.
With every turn there is a new smell to experience, From hay to farm yard animals, from fresh being prepared to the smell of Fairy Floss in your hand.
Show favourites include the Country Women’s Association Tea Room serve over 30,000 fresh scones during the show and the Fresh corn on a stick.
The Royal Easter show uses many outlets to promote the once a year event.
- Television advertisements
- Newspaper competitions (Daily Telegraph)
- Newspaper ( free show guide on the two sundays leading up to the show)
- Radio advertisements and competitions (2DayFM)
- Iphone Apps (Easter show)
- Twitter - updating daily on the course of events
- Educational excursions with schools
- Integrated ticketing system with CityRail and Sydney Buses
- Food Farm Experiences
- Farm Yard Nursery - Photo Taking and animal farm
- Facebook - updates, interactive Games and maps, guides
- Website - updates, interactive Games and maps, guides
Photos: Private collection - Daniela Ferro
Photos: http://www.eastershow.com.au/index.aspx
Daily telegraph: http://www.dailytelegraph.com.au
competition details: http://www.2dayfm.com.au/win/
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